NIKE AIR MAX 90 X VIRGIL ABLOH
Back on the street scene in a stealthy black colourway, Nike's Air Max 90 gets a dressing down courtesy of Off White's Virgil Abloh. A legendary duo now reaching couture status, Louis Vuitton?s Artistic Director brings a pared-back aesthetic ' by his usual standards ' to the AM90. Devoid of "LOGO" branding, this sleek rendition challenges all others with DIY details in the form of Nike?s stitched Swoosh, exposed foam and Abloh?s signature zip tie ? only this time around a cool blue tint dresses the industrial component. Look to the sole and you'll find Nike's Max Air unit working hard underfoot; bringing technical prowess on top and behind the scenes, surfacing on the street with decades of Air Max 90 legacy in its wake.
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NIKE AIR MAX 90 X VIRGIL ABLOH
Deconstructed in 'Desert Ore', the Nike Air Max 90 takes on new territory with Off White's own Virgil Abloh. The latest sequel to "The Ten", the Air Max 90 sees its signature details taken apart and put back together again with jagged stitching and asymmetrical tape, while exposed foam lines the tongue and heel. Nike's iconic Swoosh sets the sneaker alight in 'Bright Mango'; embroidered onto the rich tan uppers with instant recognition for Abloh's industrial tendencies, while his iconic zip tie cements the technical aspects in a cool blue hue. Pairing Off White's signatures with the legacy that is Max Air, this AM90 hits the streets once more ' powering across the pavement with archival comfort lining the sole.
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YEEZY BOOST 700 V2 STATIC
With the success of the adidas Yeezy Boost 700 Wave Runner earlier this year (and of course even earlier for a lucky few) Mr. West and the YEEZY team are not lagging effort and update the chunky sneaker with a new version. The first colorway dubbed 'Static' features a mesh upper with leather overlays and subtle metallic silver 3 stripes atop of the bold midsole with BOOST cushioning we have seen before on the V1 700s.
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YEEZY BOOST 350 V2 STATIC
Let's contemplate for a second and appreciate that Kanye West is amongst us. His music, design and influence are immense and these adidas Yeezy Boost 350 V2 'Static' are another great example of his diverse output. The static white & grey Primeknit upper is broken up by a translucent mesh construction atop of the usual muffled BOOST midsole.
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YEEZY BOOST 350 V2 FROZEN YELLOW
Topping YEEZY's rarity chart, the "Semi-Frozen Yellow" Boost 350 v2 makes a long-awaited return to the line-up, dressed in 2017's hi-vis hues. Re-released in all its fluorescent glory, the ultra-neon Primeknit is engineered with the signature "SPLY-350" branding to the side wall, with zebra stripes marking its "Yebra" look. Ready to rule the streets in ultra-neon, the solid gum rubber outsole rounds out the tyre-like tubing, equipped with Boost cushioning that'll fuel your every step. A year on from its debut, the Boost 350 V2 "Semi Frozen Yellow" see's the rapper re-release one of the rarest, hyped colourways to date.
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YEEZY BOOST 350 V2 SESAME
Placing its footprint firmly into the 350 V2 mould, the YEEZY 'Sesame' is here; bringing the rapper's infamous neutrals across - arguably - his most revered silhouette to date. Leading the YEEZY generation, the 350 V2 started a legacy in footwear; iconic for its streamlined Primeknit uppers laying across the tyre-like tubular sole, with boost' cushioning bringing responsive comfort in the midsole. Returning for more in this creamy 'Sesame' re-release, adidas fuel the YEEZY hype with round two of the coveted runner.
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YEEZY BOOST 350 V2
Buttering you up for his latest instalment of the coveted Boost 350 V2, YEEZY resurfaces with the adidas-fuelled sneaker in an almost-yellow ?Butter? colourway.

Sticking to the American rapper come fashion designer's favoured colour palette, the tonal Boost silhouette bears the Three Stripes' flexible and supportive Primeknit on the uppers; keeping things clean with only a heel pull to decorate, while the iconic tyre-like sole ensures a comfortable ride, boost?-injected flavour and the unmistakable style of Kanye West.

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OFF WHITE x NIKE Vapormax White
The Virgil Abloh phenomenon continues into 2018, with another release of ?The Ten: VaporMax? arriving at the forefront of the sneaker scene. The man behind the of-the-moment label Off-White, Abloh?s zeitgeist-defining taste strips back Nike?s extensive archive for a unique look of the advanced sneaker.
Gravity-defying at the crystal clear outsole, up-top sees a deconstructed Swoosh sewn onto the Flyknit uppers, offsetting the ?AIR? to the lateral side and ?SHOELACES? to the lacing. Packed with the cult designer?s key codes, notably, the ironic quotation marks around everything, a strong emphasis on branding, and a heavy dose of post-modernism make this another outstanding release.
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YEEZY 500 "BLUSH"
Entering into the ugly dad shoe race, Kanye West looks to dominate this season's sneaker trend with the release of the YEEZY 500 "Blush". A game-changer, the silhouette sees a combination of suede and mesh across the uppers, with adidas ADIPRENEŽ sole underfoot for superior cushioning at impact. The unique lacing system will keep the foot locked down, while the understated beige colourway allows its stand-out profile to take centre stage.
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OFF WHITE x NIKE Vapormax
2018 welcomes another icon by Virgil Abloh; "The Ten: Vapormax" returns with a black midfoot Swoosh refining the original hyped release. Gravity-defying at the icy blue outsole, up-top sees the Off-White designer strip back and deconstruct Nike's extensive archive; sewing the Swoosh onto the Flyknit uppers to offset the ?AIR? to the lateral side and "SHOELACE"? to the lacing.

Packed with the cult designer's key codes, notably, the ironic quotation marks around everything, a strong emphasis on branding, and a heavy dose of post-modernism make this another remarkable release.
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YEEZY BOOST 350 V2
YEEZY BOOST 350 V2 "Blue Tint" BLUE TINT / GREY THREE / HIGH RES RED Releasing on the 16th of December.
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YEEZY BOOST 350 V2
YEEZY BOOST 350 V2 "BELUGA 2.0" GREY / BOLD ORANGE / DGH SOLID GREY Releasing on the 25th of November.
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YEEZY BOOST 350 V2
YEEZY BOOST 350 V2 Semi Frozen Yellow / Raw Steel / Red Releasing on the 18th of November.
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HUMAN RACE NMD TRAIL
Collaborating with adidas Originals, genre-defying star Pharrell Williams celebrates the hues of humanity. His special edition of the Human Race NMD shoe has a two-piece upper with bold printed slogans on top, a curved collar and a combination lace system-stabiliser cage. The shoes feature a reflexology-inspired graphic insole.
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THE TEN X VIRGIL ABLOH X NIKE
Presented for your inspiration, a celebration of ten iconic Nike, INC. footwear classics in collaboration with designer Virgil Abloh.
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YEEZY BOOST 350 V2 "Zebra"
Releasing on the 24th of June.
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