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JJJJound's Fresh Spin on New Balance 2002R: A Dive into the Blue
Montreal's very own design powerhouse, JJJJound, directed by the imaginative mind of Justin Saunders, has made waves in the sneaker realm over recent years. Its partnerships with big-name shoe brands have significantly influenced modern streetwear trends. However, it's the brand's trysts with New Balance that have left a lasting imprint on sneaker aficionados. While the legendary 99X series collaborations have always stirred excitement, this Fall/Winter season, it's all about JJJJound's reimagined New Balance 2002R.
Venturing beyond its trademark monochrome aesthetics, JJJJound introduces a refreshing color palette reminiscent of atmos' latest Cybernetic hue scheme. The revamped 2002R edition showcases a delightful blend of greys and blues. It flaunts premium dusty blue suede embellishing the mudguard, midfoot, and heel, while darker blue perforated nubuck graces the toe and tongue. Its grey mesh base lays a textured foundation, enriching the design's visual appeal.
The iconic "N" logo takes on a sleek black tone on the midfoot, syncing well with the black sockliner. A touch of JJJJound's finesse shines through the 3M reflective branding on the tongue, elegantly offset by a creamy lace set. The design is brought full circle with a white and cream foam midsole paired with a robust black rubber outsole, borrowed straight from the New Balance 860v2.
The JJJJound x New Balance 2002R is set to drop on October 26, 2023, exclusively on JJJJound's platform. With unisex sizing available, the pair is priced at $170. Stay tuned to YZYLAB for the latest updates on this JJJJound x New Balance collab and more from the sneaker and streetwear universe. All release info and raffles can be found here