Steph Curry's Game-Changing Partnership: From Under Armour to a Potential Billion-Dollar Lifetime Contract! 🏀💰

Back in 2013, after parting ways with the Swoosh, Steph Curry embarked on a game-changing partnership with Under Armour. His initial deal with the footwear brand was nothing short of impressive, fetching the athlete nearly $4 million USD per year. Over the past decade, this partnership has produced a treasure trove of signature sneakers that have not only showcased Curry's skills but also served as a canvas for unique collaborations. From Sesame Street crossovers to championing STEM programs in the Bay area, the partnership has truly left its mark.

In late 2020, the success of this collaboration led to the official establishment of the Curry Brand as its own subsidiary. This significant move followed a pivotal conversation between Curry and Kevin Plank two years earlier, during which Curry made it clear that he was considering leaving for the competition. "Certain things need to change, or else," the athlete asserted, ultimately convincing Plank to agree. Today, Curry Brand holds a position at Under Armour similar to what Jordans represent for Nike.

Curry's current deal, valued at $20 million USD annually, is set to expire in 2024. Negotiations for a new contract are currently underway, and according to Rolling Stone reports, the Golden State point guard is on the verge of signing a lifetime contract with Under Armour, potentially worth more than $1 billion. A truly game-changing partnership!